a particular position or place where something occurs or is situated.
the set of all points, lines, or surfaces that satisfy a given requirement.
Locus is Australia's only independent Out of Home specialist,
integrated with agency partners to provide unbiased, strategic advisory, delivering planning and creative solutions.
Relying on deep industry knowledge underpinned by an AdTech capability stack of tools and data, Locus helps brands master the increasing complexity of OOH planning and creative with a detailed understanding of locational behaviour at its core.
OOH - time for revolution
The success of Out of Home in a digital world has been predominately led through media suppliers developing a digital estate and infrastructure whilst ensuring classic placements remain premium. That said, planning and creative of OOH campaigns often doesn't take full advantage of the possibilities offered by the developing medium primarily due to lack of location context and understanding.
Locus helps agencies and clients improve their OOH campaigns by taking advantage of relevant tools and data in combination with experienced planners. In addition to planning and buying, Locus will ensure that strong ties to the creative world are also reclaimed, providing creative agencies a detailed understanding of contextual relevance along with innovative opportunities to make sure that the most holistic approach to OOH planning is implemented.
OOH consultancy is also offered across supply chain opportunities, including site and network development.
AUDIENCE LOCATION ANALYSIS
With opportunity to tap into more data than ever before to inform planning decisions and minimise wastage, making the most of location and behavioural data is central to effective campaign execution
OOH PLANNING AND BUYING
Integrated approach working along side planning and trading teams to deliver most appropriate OOH campaign solution
With OOH being more complex than ever before having a dedicated resource is key to driving the best results in conjunction with other channel planning
CONTEXTUAL & CREATIVE GUIDANCE
With the importance of contextual relevance being a key factor in driving creative effectivness the relationship with creative agencies is key
Creative agencies need empowered with information collaboratively alongside planners as the campaign is developed which helps identify creative opportunities and relevant innovation
TOOLS & DATA
The key to successfully implementing the most effective OOH strategy is ensuring the appropriate use and execution of relevant tools and data.
Locus has access to deliver data led location and audience solutions via a suite of tools.
In addition to audience led planning solutions Locus has access to a real-time creative content management system. This allows for intelligent campaign management and ongoing optimization of complete campaign messaging across networks from a single platform. Via the platform advertisers and agencies are able to be more targeted and tactical with their digital OOH creative.
© 2019 Locus