a particular position or place where something occurs or is situated.
the set of all points, lines, or surfaces that satisfy a given requirement.
Locus is Australia's only independent location solutions specialist, integrated with client partners on a campaign by campaign or project basis we provide unbiased, strategic advisory, delivering planning and creative solutions.
Relying on deep industry knowledge underpinned by location solutions, Locus helps client partners build or utilise bespoke targeted Out-of-Home formats to reach niche audiences or environments otherwise not serviced by broadcast vendors.
NICHE LOCATION TARGETING
With opportunity to tap into more data than ever before to inform planning decisions and minimise wastage, making the most of location and behavioural data is central to effective campaign execution
OOH PLANNING AND BUYING
Integrated approach working along side planning and trading teams to deliver most appropriate OOH campaign solution
With OOH being more complex than ever before having a dedicated resource is key to driving the best results in conjunction with other channel planning
CONTEXTUAL & CREATIVE GUIDANCE
With the importance of contextual relevance being a key factor in driving creative effectivness the relationship with creative agencies is key
Creative agencies need empowered with information collaboratively alongside planners as the campaign is developed which helps identify creative opportunities and relevant innovation
The success of Out of Home in a digital world has been predominately led through media suppliers developing a digital estate and infrastructure whilst ensuring classic placements remain premium. That said, planning and creative of OOH campaigns often doesn't take full advantage of the possibilities offered by the developing medium primarily due to lack of location context and understanding.
As clients continue to see the benefits of new agency models moving away from a cookie cutter approach of one size fits all approach, Locus helps it’s partners navigate location led OOH opportunities and minimise wastage from a traditional planning approach.
Locus helps agencies and clients improve their OOH campaigns by taking advantage of niche targeting, relevant tools and data in combination with experienced planners. In addition to location based targeting, Locus also aims to improve ties to the creative world, providing creative agencies a detailed understanding of contextual relevance along with innovative opportunities to make sure that the most holistic approach to OOH planning is implemented.
All of this falls under our three operational pillars Niche Location Targeting, Creative Support and Data Consultancy.
OOH consultancy is also offered across supply chain opportunities, including site and network development.
The key to successfully implementing the most effective OOH strategy is ensuring the appropriate use and execution of relevant tools and data.
Locus has access to deliver data led location and audience solutions via a suite of tools including CALD audiences.
In addition to audience led planning solutions Locus has access to a real-time creative content management system. This allows for intelligent campaign management and ongoing optimization of complete campaign messaging across networks from a single platform. Via the platform advertisers and agencies are able to be more targeted and tactical with their digital OOH creative.
Locus Outdoor offers specialist OOH commercialisation and business development consultancy working with media owners, venue owners, agencies and brands. The aim is focussed on extracting best value propositions from this market for our clients.
OOH is capable of delivering brands to audiences as both a broadcast and modal proposition and this is central to the market’s growing importance. However, the Out-of-home supply chain is complex and understanding and then mining it’s value can be difficult.
Our consultancy specialises in working with key OOH stakeholders and is renowned for delivering optimal sustainable programmes and deal solutions all designed on a bespoke basis, that give our clients a clear competitive advantage.
Over the last 15 years our team has worked with some of the UK and Australia’s largest private and public sector organisations delivering a range of projects, these unique skillsets have now been housed under Locus Outdoor.
CONNECT WITH US
80 Market St
+61 (0) 3 9681 7809